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Questionnaire on Dyson Hair Dryer Market Competition and Brand Premium Perception（2025）
1. 1. What is your age group?
A. 20-25 years old
B. 26-30 years old
C. 31-45 years old
D. Over 45 years old
2. 2. Have you purchased or planned to purchase a high-end hair dryer (unit price ≥ 300 RMB)?
A. Purchased
B. Planning to purchase
C. Understood but not ready to purchase
D. Not concerned
3. 3. What is your top priority when choosing a high-end hair dryer?
A. Brand premium/recognition
B. Core technology/performance
C. Cost performance
D. User experience
4. 4. What is your brand perception of Dyson hair dryers?
A. High-end and luxury, leading in technology
B. Overpriced, premium exceeds actual value
C. No obvious difference from top domestic brands
D. Not understood
5. 5. Compared with domestic brands such as Laifen and Dreame, do you think Dyson has obvious core advantages?
A. Yes (brand/technology/service, etc.)
B. No obvious advantages
C. Not sure
6. 6. If the price of Dyson hair dryer is reduced to around 1999 RMB, how will your purchase intention change?
A. Greatly improved
B. Slightly improved
C. No change
D. Reduced instead
7. 7. What price range of high-end hair dryer can you accept?
A. 300-800 RMB
B. 801-1500 RMB
C. 1501-2000 RMB
D. Over 2001 RMB
8. 8. Have you ever chosen a domestic high-end hair dryer instead of Dyson for its "high cost performance"?
A. Yes
B. No (prefer Dyson)
C. Haven't made relevant comparisons
9. 9. How do you think the impact of domestic high-end hair dryers on Dyson's market position is?
A. Extremely huge impact
B. Relatively huge impact
C. Slight impact
D. No impact
10. 10. What is your brand preference for purchasing a high-end hair dryer in the future?
A. Prefer Dyson
B. Prefer top domestic brands
C. Decide after comparing cost performance
D. Uncertain
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