Dear interviewee :
The purpose of this survey is to understand consumers' acceptance of counterfe it
furniture and the core influencing factors. A ll data is only used for academic research and your personal information will be strictly kept confidential. The questionnaire filling
process takes about 5 minutes. P lease answer according to your actual situation. Thank you for your support and co operation!
尊敬的受訪者：
本次調查旨在了解消費者對仿冒家具的接受度及其核?影響因素 。所有數據僅?于學術研 究， 您的個?信息將嚴格保密 。填寫問卷?約需要 5 分鐘 。請根據您的實際情況作答 。感謝 您的?持與合作！
1. Gender 性別
Male 男性 Female ?性 Prefer not to say 不愿透露
2. Age 年齡
20-35 years old (young people in first tier cities) 20-35歲 36-55 years old (middle-aged family group)36-55歲 Other age groups 其他年齡組
3. City level where you are located: 您所在的城市級別：
First tier cities ?線城市 Second tier cities ?線城市 County towns and below 縣城及以下地區
4. What is your approximate personal monthly income (RMB)? 您的個??收?? 約是多少（ ??幣 ）？
Below 5,000 RMB 5,001–10,000 RMB 10,001–20,000 RMB 20,001–30,000 RMB Above 30,000 RMB
5. Your furniture consumpt ion scenario (multiple choices): 您的家具消費?案（ 多 選 ）： Home decoration 家居裝飾 Shared living 合租?活 Office layout 辦公室布局 Other 其他
6. What do you think is the proportion of non use value costs such as design,
marketing, and distribution in the high prices of branded furniture? 您認為品牌家 具的?價中， 設計 、營銷和分銷等?使?價值成本所占的?例是 多少？
Very high (accounting for over 50%) ?常? （ 占?超過 50%) High (accounting for 30% -50%) 高（占30%-50%） Generally (accounting for 10% -30%) 一般而言（占10%-30%） Low (less than 10%) 低（低于10%）
7. Do you think the price premium of branded furniture matches its actual use value? 你認為品牌家具的溢價與其實際使用價值相符嗎？ Completely mismatched (premium too high) 完全不匹配（溢價過高） Not quite matching 不太匹配 Basic Match 基本匹配 Perfect match 完美匹配
8. If counterfeit furniture uses materials and craftsmanship similar to the genuine product, are you willing to choose counterfeit products to save costs? 如果仿冒家具使用的材料和工藝與正品相似，你愿意為了節省成本而選擇仿冒產品嗎？ Very willing 非常樂意 More willing 愿意 Not sure 不確定 Not very willing 不太愿意 Very unwilling 非常不愿意
9. What is your priority for balancing "price" and "functional experience" when choosing furniture? 在選擇家具時，您如何權衡“價格”和“功能體驗”？ Price priority, functional standards are sufficient 價格優先，功能標準足夠。 Priority given to functionality, price can be appropriately discounted 功能性優先，價格可適當折扣。 Both are equally important 兩者都同樣重要
10. Do you think the price advantage of counterfeit furniture compared to genuine products is its core attraction?你認為仿冒家具相對于正品的價格優勢是其核心吸引力嗎？ Yes (core attraction) 是的（核心吸引力） Has a certain impact, but not the core 有一定影響，但并非核心影響。 Basically no impact 基本沒有影響
11. Do you agree with the viewpoint that there is no need to pay excessive additional costs for brand symbols?您是否同意“無需為品牌標識支付過高的額外費用”的觀點？ I strongly agree 我非常同意 I quite agree 我基本同意 Neutral 中性的 I don't quite agree 我不太同意 I strongly disagree 我完全不同意
12. Do you proactively calculate the "cost-effectiveness" ratio when making decisions when purchasing furniture?在購買家具時，您是否會主動計算“性價比”比率？ Every time 每次 Often 經常 Occasionally 偶爾 Very rarely 很少 Never 從不
13. How much trust do you have in the quality stability of branded furniture?您對品牌家具的質量穩定性有多信任？ Very trusting 非常信任 More trusting 比較信任 Generally 一般信任 Not very trusting 不太信任 Very distrustful 非常不信任
14. Do you think that some furniture brands have a situation of "lowering material standards/simplifying processes but increasing prices"? 你認為有些家具品牌存在“降低材料標準/簡化工藝但提高價格”的情況嗎？ It definitely exists 它確實存在。 Possible existence 可能存在 Not sure 不確定 It's unlikely 不太可能存在 It definitely doesn't exist 它絕對不存在。
15. How much do you rely on "brand reputation" when choosing furniture?在選擇家具時，您對“品牌聲譽”的依賴程度如何？ Extremely high (only select well-known brands) 極高（僅限精選知名品牌） Higher (priority given to brand) 更高（優先考慮品牌） General (as a reference factor) 一般而言（作為參考因素） Low (not paying much attention to the brand) 低（不太在意品牌） Extremely low (without considering the brand) 價格極低（不考慮品牌因素）
16. How much trust do you have in furniture merchants recommended by acquaintances? 您對熟人推薦的家具商有多信任？ Very trusting 非常信任 More trusting 比較信任 Generally 一般信任 Not very trusting 不太信任 Very distrustful 非常不信任
17. Will offline experience (checking materials and craftsmanship) increase your trust in counterfeit furniture?線下體驗（檢查材料和工藝）會增加您對仿冒家具的信任嗎？ Will (significantly increase) 會（顯著增加） Will (slightly increased) 會（略有增加） No impact 無影響 won't 不會
18. Do you prefer to believe in "furniture quality verified by acquaintances" rather than brand promotion? 你更傾向于相信“熟人驗證的家具質量”而不是品牌宣傳嗎？ Very inclined 非常傾向于 More inclined 比較傾向于 Neutral 一般傾向于 Not very inclined 不太傾向于 Very not inclined 非常不傾向
19. To what extent are you concerned about the quality of counterfeit furniture sold in small home stores?您對小型家居用品店出售的假冒家具的質量有多擔憂？ Very concerned 非常擔憂 I am quite concerned 比較擔憂 Generally 一般擔憂 Not too worried 不是很擔憂 I'm not worried at all 完全不擔憂
20. Do you think "tangible physical experience" is more important than "abstract trust brought by a brand"?你認為“有形的實體體驗”比“品牌帶來的抽象信任”更重要嗎？ Very important 很重要 More important 比較重要 Neutral 一般重要 Not very important 不太重要 Very unimportant 不重要
21. How much does the furniture purchasing advice from family elders (such as prioritizing practical and low-priced items) affect you? 來自長輩的家具購買建議（例如優先考慮實用且價格低廉的家具）對你的影響有多大？ Greatly (completely obedient) 非常（完全服從） Larger (main reference) 較大（主要參考） General (as a reference) 一般（作為參考） Small (occasionally referenced) 小（偶爾提及） No impact 無影響
22. Will recommendations from roommates/colleagues about counterfeit furniture affect your choice?室友/同事對假冒家具的評價會影響你的選擇嗎？ Will have a significant impact 將產生重大影響 Will (slightly affected) 會（略受影響） No impact 無影響
23. How does sharing the furniture purchasing experience of neighbors/community residents affect your decision-making? 分享鄰居/社區居民的家具購買經驗會如何影響你的決策？ Extremely large 極其龐大 Larger 大 Generally 一般 Smaller 小 None 沒有
24. Would you choose counterfeit furniture that is widely recognized by everyone in order to integrate into a group (such as shared living or community)? 為了融入某個群體（例如合租或社區），你會選擇人人都認識的仿冒家具嗎？ Very likely 很有可能 More likely 更有可能 Not sure 沒有把握 It's unlikely 不太可能 Very unlikely 極不可能
25. Would you enhance the style display of your home space by choosing counterfeit well-known brand furniture?你會選擇仿冒知名品牌家具來提升家居空間的格調嗎？ Very likely 很有可能 More likely 比較有可能 Not sure 不確定 It's unlikely 不太可能 Very unlikely 非常不可能
26. Do you care whether furniture is genuine or counterfeit when sharing home scenes on social media?在社交媒體上分享家居照片時，你會在意家具是正品還是仿品嗎？ Very concerned 非常擔憂 More concerned 比較令人擔憂 Generally 一般擔憂 Not too concerned 不是很擔憂 I don't care at all 不在意
27. Do you think the appearance design of counterfeit furniture can meet your social display needs?您認為仿冒家具的外觀設計能夠滿足您的社交展示需求嗎？ Fully capable of meeting 完全能夠滿足 Basically able to meet 基本滿足 Not sure 不確定 Not very satisfied 不太滿足 Completely unable to meet 完全不能滿足
28. What is the core reason why you choose or reject counterfeit furniture?您選擇或拒絕假冒家具的核心原因是什么？
29. If you have experience using counterfeit furniture, what impact does long-term usage experience (such as durability, after-sales) have on your subsequent furniture purchase decisions?
如果您有使用假冒家具的經驗，長期使用體驗（如耐用性、售后服務）會對您后續的家具購買決策產生什么影響？