Haier Market Research Impact on Customer Satisfaction and Loyalty\n海爾市場調(diào)研對顧客滿意度與忠誠度影響問卷

The questionnaire is related to an academic research task. The purpose of this questionnaire is to determine the impact Haier market research has on customer satisfaction. Your views are, therefore, of prime significance to this research.

本問卷與一項學(xué)術(shù)研究任務(wù)相關(guān)。問卷旨在探究海爾市場調(diào)研對客戶滿意度的影響。因此，您的意見對本研究至關(guān)重要。

The participant will be anonymous. No personal information will be gathered. Moreover, all answers will be utilized for purposes of further analysis in this study.

所有參與者均匿名，我們不會收集任何個人信息。此外，所有答案將用于本研究的后續(xù)分析。

Most of the items are single-choice; you are required to answer one response for each question. However, Question 7 is a ranking question. When you answer Question 7, you are required to rank the factors by allotting a rank from 1 to 5, where 1 is for the most important factor, and 5 is for the least important factor.

大部分題目為單選題，每題只需回答一個答案。但第7題為排序題。請根據(jù)1至5的等級對各項因素進行排序，1代表最重要，5代表最不重要。

There are no right or wrong answers. You are encouraged to answer from experience and point of view. The questionnaire should not take too much of your time. Thank you for giving us your time and cooperation.

本問卷沒有對錯之分。我們鼓勵您根據(jù)自身經(jīng)驗和觀點作答。問卷不會占用您太多時間。感謝您抽出寶貴時間并與我們合作。

1.Are you aware that Haier uses market research to improve its products and services, 你是否知道海爾會使用市場調(diào)研來改進產(chǎn)品和服務(wù).

A. Yes, 是.B. No, 否.

2.How satisfied are you with the quality of Haier products, 你對海爾產(chǎn)品質(zhì)量的滿意度如何.

A. Very satisfied, 非常滿意.B. Satisfied, 滿意.C. Neutral, 一般.D. Unsatisfied, 不滿意.E. Very unsatisfied, 非常不滿意.

3.What do you value most when purchasing Haier products, 購買海爾產(chǎn)品時你最看重什么.

A. Product quality, 產(chǎn)品質(zhì)量.B. Product design, 產(chǎn)品設(shè)計.C. Price, 價格.D. Brand reputation, 品牌聲譽.E. After-sales service, 售后服務(wù).

4.Do you believe Haier's market research has contributed to improving product quality, 你認為海爾的市場調(diào)研是否有助于提升產(chǎn)品質(zhì)量.

A. Strongly contributes, 貢獻很大.B. Somewhat contributes, 有一定貢獻.C. No effect, 沒有效果.D. May be detrimental, 可能有負面影響.

5.How much does Haier's market positioning influence your purchasing decision, 海爾的市場定位對你的購買決策影響有多大.

A. Strongly influences, 影響很大.B. Somewhat influences, 有一定影響.C. No influence, 沒有影響.

6.How would you rate Haier’s after-sales service, 你如何評價海爾的售后服務(wù).

A. Very satisfied, 非常滿意.B. Satisfied, 滿意.C. Neutral, 一般.D. Unsatisfied, 不滿意.E. Very unsatisfied, 非常不滿意.

7.If you were to rank the following factors in terms of how much they influence your decision to purchase Haier products, please rank them from 1, most important, to 5, least important, 如果你要對以下因素對你購買海爾產(chǎn)品的影響程度進行排序, 請從1, 最重要, 到5, 最不重要, 進行排序.

Product quality, 產(chǎn)品質(zhì)量.Price, 價格.After-sales service, 售后服務(wù).Brand reputation, 品牌聲譽.Innovation, 創(chuàng)新.

8.Would you recommend Haier products to your family and friends, 你會向家人和朋友推薦海爾產(chǎn)品嗎.

A. Strongly recommend, 強烈推薦.B. Recommend, 推薦.C. Neutral, 一般.D. Do not recommend, 不推薦.E. Strongly do not recommend, 強烈不推薦.

9.When purchasing Haier products, do you consider whether Haier adjusts its products based on market research, 購買海爾產(chǎn)品時, 你是否會考慮海爾是否會根據(jù)市場調(diào)研來調(diào)整產(chǎn)品.

A. Yes, 是.B. No, 否.

10.How satisfied are you with Haier products overall, 你對海爾產(chǎn)品整體的滿意度如何.

A. Very satisfied, 非常滿意.B. Satisfied, 滿意.C. Neutral, 一般.D. Unsatisfied, 不滿意.E. Very unsatisfied, 非常不滿意.

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